Won Gold for Best Interstitial Promo at Promax Europe 2021

Won Silver for Best Use of Motion Graphics at Promax Europe 2021

Won Silver for Best Factual Originated at Promax UK 2020

Briefed to revitalise a long running series with a fresh take to draw in dwindling audiences in a 10 second spot. With no footage available, I found a solution that could stand out on air and still capture the essence of the show. We added 30% on slot for 16-34s with this more playful, less hard hitting approach.

Creative: Pardeep Sahota
Design: Dan Bewsher
Sound: Josh Younger