Won Silver for Best Social Content Campaign at Clio Entertainment 2021

Won Bronze for Best Copywriting at Clio Entertainment 2021

Won Bronze for Best Integrated Campaign at Clio Entertainment 2021

Won Gold for 360 Campaign: Best Program Promotion at Promax Global Excellence 2021

Won Gold for Documentary or Factual Entertainment: Best Program Promo at Promax Global Excellence 2021

Won Silver for Best Copywriting at Promax Global Excellence 2021

Won Silver for Key Art: Best Copywriting at Promax Global Excellence 2021

Won Silver for Best Voice-Over Performance at Promax Global Excellence 2021

Won Bronze for Best In-House Program Campaign at Promax Global Excellence 2021

Won Gold for Funniest Promo at Promax Europe 2021

Won Gold for Best Use of Copywriting at Promax Europe 2021

Won Gold for Documentary or Factual Programme Spots at Promax Europe 2021

Won Silver for Best Use of Social Media for a Programme at Promax Europe 2021

Won Gold for Best Factual Originated at Promax UK 2020

Won Bronze for Best Campaign at Promax UK 2020

Won Bronze for Best Press & Out of Home at Promax UK 2020

Nominated for Funniest Promo at Promax Global Excellence 2021
Nominated for Social Video at Promax Global Excellence 2021
Nominated for Best Organic Use of Social Media to Promote a Program or Series at Promax Global Excellence 2021
Nominated for Best Integrated Marketing Campaign for a Programme at Promax Europe 2021
Nominated for Best Use of Scriptwriting at Promax UK 2020
Nominated for Best Use of Humour at Promax UK 2020
Nominated for Best Use of Social at Promax UK 2020

Is History Retweeting Itself?

The original brief for this show was to create one twenty second clip based promo. However for this creative, I wanted to think bigger and outside the box. My idea was to create a series of tweets from Henry VIII written in the vernacular of Trump that could extend beyond a single TV promo and become a campaign that covered print and social executions also.

This was a great example of generating a creative campaign beyond the original brief that was then backed by the show’s commissioner, creative director and the director of programming. They supported expanding it to a full TV promo campaign with multiple executions, print media spend to advertise in The Daily Telegraph, Metro (National) and Daily Mail and a social media campaign that involved creating a Henry VIII account to tweet Trump style tweets, to great acclaim. It was a success, BIGLY…bringing in 60% ABC1s!

Covfefe.

Lead Creative: Pardeep Sahota
Creative: Waiel Al-Nour
Creative Director: Alex Norris
Editor: Pardeep Sahota
Design: Phil Feeney & Christelle Hokayem
Sound: Joshua Younger
Voiceover: Lewis Macleod
Production: James Botting & Ioni Beresford-Cole

Won Gold for Best Interstitial Promo at Promax Europe 2021

Won Silver for Best Use of Motion Graphics at Promax Europe 2021

Won Silver for Best Factual Originated at Promax UK 2020

Briefed to revitalise a long running series with a fresh take to draw in dwindling audiences in a 10 second spot. With no footage available, I found a solution that could stand out on air and still capture the essence of the show. We added 30% on slot for 16-34s with this more playful, less hard hitting approach.

Creative: Pardeep Sahota
Design: Dan Bewsher
Sound: Josh Younger

Arnie Movie Marathon on 5Spike.

I’ll be back for Christmas.

To celebrate a marathon of his own movies, Arnie sings us his own take on a festive classic that he likes to call…“Carol of the Bombs”.

This promo was praised in a tweet by Empire Magazine critic David Hughes and retweeted by none other than Stephen E. de Souza, the writer of Die Hard and Arnie classics; Commando & The Running Man.

Creative: Pardeep Sahota
Editor: Pardeep Sahota
Arnie: James Hurn
Sound: Emmett Glynn

Quentin Tarantino Season on 5Star.
Come Dine With QT.

What is on the menu when you order a season of Quentin Tarantino movies?

Creative: Pardeep Sahota
Editor: Pardeep Sahota
Sound: Bubble

THE ONE CONSTANT.

Season 26 Teaser. After 26 years, South Park is The One Constant.

Creative: Jack Gregson & Pardeep Sahota
Editor: Pardeep Sahota
Creative Director: Dan Sully
Senior Creative: Joshua Wright
Design: Sam Barcham
Sound: Jack Rowley
VO: Lewis MacLeod

THE MULTIVERSE OF MAN-NESS

“It’s everything Tim Allen. Everywhere. All at once!”

Behold! The final season of Last Man Standing and it’s ending with a bang. Tim Allen has gone full meta-madness in his swan song. Referencing everything in his career from The Santa Clause, Buzz Lightyear and even a cameo from his doppelgänger Tim ‘The Tool Man’ Taylor from Home Improvement.

Director’s Cut

Creative: Pardeep Sahota
Editor: Pardeep Sahota
Creative Director: Dan Sully
Senior Creative: Joshua Wright
Design: Harry Mitchell
Sound: Jack Rowley
VO: Rufus Jones

15 Days | A Four Part Drama Series.

A family embroiled in secrets, revenge and lies - spiral into chaos. Tracing back the last 15 days before the murder, this series will have viewers wondering ‘who’s going to do it?’

This campaign aimed to drive ratings and commercial impacts against all adults. The series strived to continue to enhance Channel 5’s reputation.

Lead Creative: Pardeep Sahota
Director: Pardeep Sahota
Photographer: Steve Neaves
DOP: Steve Neaves
Editor: Pardeep Sahota
Designer: Michael O’Sullivan
Sound: Bubble
Head of Creative: Rob Fox
Head of Design: Dorian Thomas

15 Days | A Four Part Drama Series.

A family embroiled in secrets, revenge and lies - spiral into chaos. Tracing back the last 15 days before the murder, this series will have viewers wondering ‘who’s going to do it?’

This campaign aimed to drive ratings and commercial impacts against all adults. The series strived to continue to enhance Channel 5’s reputation.

Lead Creative: Pardeep Sahota
Director: Pardeep Sahota
Photographer: Steve Neaves
DOP: Steve Neaves
Editor: Pardeep Sahota
Designer: Michael O’Sullivan
Sound: Bubble
Head of Creative: Rob Fox
Head of Design: Dorian Thomas

Modern life is trauma. But to make it through, you just need mates to share funny videos with.


Creative: Pardeep Sahota
Editor: Pardeep Sahota
Creative Director: Dan Sully
Senior Creative: Joshua Wright
Design: Lydia Hayworth
Sound: Jack Rowley
VO: Nico Mirallegro

How many blunders can you cram into a single promo?

This was a promo that had a series of challenges to overcome. Footage for the promo had to be captured during the shoot for the actual show, which already had a busy schedule, filming two episodes in one day.

Time was against us. The production company asked if the creative could be something simple that could be done in a single set up. Feeling up to the challenge - I wanted to create something a bit more creative to help promote the third season of the show.

Finding out their shooting set up schedule over the day, I was able to storyboard sets ups and make a rough edit - for a proof of concept to show that we could shoot a more complex idea that everyone would be excited by, without hindering the production company’s tight schedule. On reviewing the concept and the boards - the production company approved the new creative. The series ultimately earned stronger viewing figures than the previous season.

Production: Crook Productions
Director: Paul Young
Creative: Pardeep Sahota
Editor: Pardeep Sahota
Design: Michael O'Sullivan & Pardeep Sahota
Storyboard: Pardeep Sahota

San Andreas Promo on Channel 5.
Get Your Rocks Off.

Creative: Pardeep Sahota
Editor: Pardeep Sahota
Sound: Nigel Mannington

The Gadget Show Promo on Channel 5.
Part Man. Part Gadget. 100% New Presenter.

Creative Director: Joe Lee
Creative: Pardeep Sahota
Director: Pardeep Sahota
DOP: Matthew Fox
Editor: Mark Nguyen
Grade: Glenn Carr