Won Silver for Best Social Content Campaign at Clio Entertainment 2021

Won Bronze for Best Copywriting at Clio Entertainment 2021

Won Bronze for Best Integrated Campaign at Clio Entertainment 2021

Won Gold for 360 Campaign: Best Program Promotion at Promax Global Excellence 2021

Won Gold for Documentary or Factual Entertainment: Best Program Promo at Promax Global Excellence 2021

Won Silver for Best Copywriting at Promax Global Excellence 2021

Won Silver for Key Art: Best Copywriting at Promax Global Excellence 2021

Won Silver for Best Voice-Over Performance at Promax Global Excellence 2021

Won Bronze for Best In-House Program Campaign at Promax Global Excellence 2021

Won Gold for Funniest Promo at Promax Europe 2021

Won Gold for Best Use of Copywriting at Promax Europe 2021

Won Gold for Documentary or Factual Programme Spots at Promax Europe 2021

Won Silver for Best Use of Social Media for a Programme at Promax Europe 2021

Won Gold for Best Factual Originated at Promax UK 2020

Won Bronze for Best Campaign at Promax UK 2020

Won Bronze for Best Press & Out of Home at Promax UK 2020

Nominated for Funniest Promo at Promax Global Excellence 2021
Nominated for Social Video at Promax Global Excellence 2021
Nominated for Best Organic Use of Social Media to Promote a Program or Series at Promax Global Excellence 2021
Nominated for Best Integrated Marketing Campaign for a Programme at Promax Europe 2021
Nominated for Best Use of Scriptwriting at Promax UK 2020
Nominated for Best Use of Humour at Promax UK 2020
Nominated for Best Use of Social at Promax UK 2020

Is History Retweeting Itself?

The original brief for this show was to create one twenty second clip based promo. However for this creative, I wanted to think bigger and outside the box. My idea was to create a series of tweets from Henry VIII written in the vernacular of Trump that could extend beyond a single TV promo and become a campaign that covered print and social executions also.

This was a great example of generating a creative campaign beyond the original brief that was then backed by the show’s commissioner, creative director and the director of programming. They supported expanding it to a full TV promo campaign with multiple executions, print media spend to advertise in The Daily Telegraph, Metro (National) and Daily Mail and a social media campaign that involved creating a Henry VIII account to tweet Trump style tweets, to great acclaim. It was a success, BIGLY…bringing in 60% ABC1s!

Covfefe.

Lead Creative: Pardeep Sahota
Creative: Waiel Al-Nour
Creative Director: Alex Norris
Editor: Pardeep Sahota
Design: Phil Feeney & Christelle Hokayem
Sound: Joshua Younger
Voiceover: Lewis Macleod
Production: James Botting & Ioni Beresford-Cole

15 Days | A Four Part Drama Series.

A family embroiled in secrets, revenge and lies - spiral into chaos. Tracing back the last 15 days before the murder, this series will have viewers wondering ‘who’s going to do it?’

This campaign aimed to drive ratings and commercial impacts against all adults. The series strived to continue to enhance Channel 5’s reputation.

Lead Creative: Pardeep Sahota
Director: Pardeep Sahota
Photographer: Steve Neaves
DOP: Steve Neaves
Editor: Pardeep Sahota
Designer: Michael O’Sullivan
Sound: Bubble
Head of Creative: Rob Fox
Head of Design: Dorian Thomas

Won Gold for Best Interstitial Promo at Promax Europe 2021

Won Silver for Best Use of Motion Graphics at Promax Europe 2021

Won Silver for Best Factual Originated at Promax UK 2020

Briefed to revitalise a long running series with a fresh take to draw in dwindling audiences in a 10 second spot. With no footage available, I found a solution that could stand out on air and still capture the essence of the show. We added 30% on slot for 16-34s with this more playful, less hard hitting approach.

Creative: Pardeep Sahota
Design: Dan Bewsher
Sound: Josh Younger

Arnie Movie Marathon on 5Spike.

I’ll be back for Christmas.

To celebrate a marathon of his own movies, Arnie sings us his own take on a festive classic that he likes to call…“Carol of the Bombs”.

This promo was praised in a tweet by Empire Magazine critic David Hughes and retweeted by none other than Stephen E. de Souza, the writer of Die Hard and Arnie classics; Commando & The Running Man.

Creative: Pardeep Sahota
Editor: Pardeep Sahota
Arnie: James Hurn
Sound: Emmett Glynn

Quentin Tarantino Season on 5Star.
Come Dine With QT.

What is on the menu when you order a season of Quentin Tarantino movies?

Creative: Pardeep Sahota
Editor: Pardeep Sahota
Sound: Bubble

THE ONE CONSTANT.

Season 26 Teaser. After 26 years, South Park is The One Constant.

Creative: Jack Gregson & Pardeep Sahota
Editor: Pardeep Sahota
Creative Director: Dan Sully
Senior Creative: Joshua Wright
Design: Sam Barcham
Sound: Jack Rowley
VO: Lewis MacLeod